There are tons of different genres of videos on YouTube and we've talked about some of the most popular ones in class including vlogs and remix videos. However, one genre of videos we haven't discussed is instructional videos. Instructional, or "How To" videos are extremely popular on YouTube. Many are produced by actual companies for their own products, such as CoverGirl's numerous "How To" videos for their makeup products. Other instructional videos are produced for various reasons including entertainment value, gaining internet popularity, increasing personal skill, or just trying to help other users by amateurs or ordinary users with no specific degrees or qualifications.
One type of video that mirrors an instructional video is a satirical piece; this kind of video criticizes some part of society or culture by mockingly telling you how to participate. It's not an instructional video but rather a parody of an instruction video. This videos are meant to be humorous and are made for entertainment value. We won't be discussing these in our future posts, however, I think it's important to show one of these videos that has been done extremely well.
While it appears to be a well-produced "how to" video, it is, in reality commenting on the cliche that journalism and news reporting has become.
The bottomline is, there are hundreds of instructional videos on any given subject. Whether you are attempting to assemble a crib or a clarinet or trying to build anything from a computer to a lego toilet, there's at least a couple of dozen videos to help you. The question we seek to answer in this blog is why do so many people turn to instructional videos on YouTube rather than the tradition instruction manuals or professionals? Why do those who make the instructional videos add their own despite the hundreds that are already available? What makes these videos so popular?
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